J.CREW

I partnered with J.Crew to launch their #accessoryfix campaign. With just my one pair of J.Crew d'orsays, I created a content series that captured the coming of Spring. My central messaging was: When you feel vibrant, you channel vibrancy, and nothing says vibrant more than stepping into something colorful. 

My photo with the yellow lips (painted by the public artist fnnch) became one of J.Crew's top three most liked photo in their history of being on Instagram since 2012.

This is an example I often share with clients when it comes to embracing the creative potential of influencer marketing. What I explain is that by using a bit of visual strategy and creative problem-solving, you can incorporate the aesthetic of a brand partner into your work while maintaining the visual integrity of your own brand values.